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Marketing Strategy for the Selected Company
Rehuš, Martin ; Bordera, MBA Víctor (referee) ; Chlebovský, Vít (advisor)
Má diplomová práce se zabývá marketingovou strategií hotelu Medplaya Hotel Bali, což je tříhvězdičkový hotel, který se nachází v těsné blízkosti města Málaga ve Španělsku. Je tvořen třemi připojenými budovami, které tvoří moderní rekreační komplex. Teoretická část definuje pojmy související s marketingovou strategií, které pak slouží ke zpracování analytické části. Na základě výsledků výzkumu dotazníků a základních analýz vnitřních a vnějších faktorů budou navržena doporučení pro rozvoj a zlepšení služeb Medplaya Hotel Bali.
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B + B BARCELONA
Fabián, Ondřej ; Rudiš, Viktor (referee) ; Koleček, Ivan (advisor)
The proposal for place like the district of Poblenou is a great adventure. The blocks of the famous urban Plan Cerda closest inside in itself dramatic history of old industrial era, when they have called Barcelona " The Manchester Of Catalunya ". And here I ask myself the question. What does the word landscape in this environment? How to apply to old buildings and chimneys of the idea of the archetype of landscape? Is it just those elements that had nurtured almost all Catalunya? They can be roof now abandoned industrial buildings become something else? The new facade?A Sea? A Landscape ?
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B + B BARCELONA
Látalová, Lucie ; Rudiš, Viktor (referee) ; Koleček, Ivan (advisor)
Four-and eight-year high school located in the heart of the Spanish city of Barcelona in place very easily accessible by public transport. Gymnasium is a direct result of an important transportation and cultural center of the city-Barcelona Diagonal, which turns on and binds both locally as well as conceptually and opens up to her room entrance and public inner courtyard. Expanding with new housing with the use of administrative costs in the current competition industriánímu character with a lot of production facilities and produces at a certain tension. Construction of a new high school significantly affects the position and will do so within the industrial district of the new feature. Whole quarter is undergoing rehabilitation and new construction of school it will enhance significantly. Architectural design Building footprint follows the historic buildings in the plan, "Cerda, trying to respond to the chaos inside the blocks and expanding modern world and shape it as clean and simple. Just as individual blocks form a mosaic plan Cerda and school as a whole offers a range of activities with a rich structure inside and works on similar principles. Relationship "and the whole" liberation shape and emphasis on the strength of a material without impairing the continuity of the whole city is a concept on which this project is based
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The Rise of Populism in the Countries of Southern Europe after the Economic Crisis of 2008
Faltis, Tadeáš ; Lánský, Ondřej (advisor) ; Prokschová, Daniela (referee)
This work explores the relationship between the economic crisis of 2008 and the rise of populism in Southern European countries. The study employs a method of literature review, analysis of sociological data on the impact of the economic crisis, and an examination of successful populist parties in selected Southern European states. In the first part of the work, populism and economic crisis are defined, followed by an exploration of the relationship between these two concepts and possible methods for dating the rise of populism. The subsequent section characterizes the Southern European region and specific selected countries, namely Greece, Spain, and Italy. The focus is primarily on their structural problems that may be linked to the growth of populism. In the main part of the work, the impacts of the economic crisis on the selected states are analyzed, initially from an economic and social perspective and subsequently from a political standpoint. The concluding section of the work zooms in on the rise of populism in the selected states. Using the examples of the three most successful populist parties - Greek SYRIZA, Spanish Podemos, and the Italian Five Star Movement - the study seeks common denominators for their ascent. In conclusion, the work identifies historical structural problems, the...
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Komparatívna analýza trhu práce južného krídla EÚ
Tisoňová, Terézia
The thesis deals with a comparative analysis of the labour market in the countries of the southern wing of the European Union and identifies similarities and differences in the development of labour markets and in the implemented employment policies. The first part of the thesis defines the theoretical knowledge and basic concepts of the labour market and unemployment. Then, a comparative analysis of individual labour market indicators is conducted, which is complemented by factor and principal component analysis. It concludes with a comparison of employment policies in southern European countries and discusses their potential to improve the labour market situation.
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Latin-American immigration to Spain during the last twenty years
Řeháčková, Linda ; Opatrný, Josef (advisor) ; Křížová, Markéta (referee)
This thesis refers to Latin-American immigration to Spain during the last twenty years (1990 - 2010). This thesis is divided in two main parts. The first part is devoted to a general overview and also to the most important aspects related to the emigration of Latin Americans into Spain. The individual chapters are focused on the following topics: discussion and development of research of immigration in Spain, the roots of Latin American emigration, Spain as the destination of emigrants, migration policy of Spain, the composition of the Latin American population living in Spain, the integration of Latin American immigrants in Spanish labour market and Latin American gangs in Spain. The second part of this thesis is dedicated to a research focusing on the coexistence of Spanish and Latin Americans in the Iberian Peninsula. Based on the survey the following aspects are examined: the reasons of Latin Americans leading to emigration to Spain, experience of Latin American emigrants with attitude of Spanish people towards them, attitude of Spanish towards immigrants and last but not least the integration of Latin American immigrants into the Spanish society. My thesis is based on available materials concerning the issue, i.e. existing studies focusing on immigration at the present time, and statistical...
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Decoration of the Hall of Battles in the monastery El Escorial
Hrubanová, Daniela ; Zlatohlávek, Martin (advisor) ; Nespěšná Hamsíková, Magdaléna (referee)
The bachelor thesis focuses on the decoration of the Hall of battles in the Spanish monastery El Escorial, which was built in 1563-1584 by the Spanish king Philip II. The first part is devoted to the description of the monastery and its individual parts, The second chapter will be devoted to the Italian artists from Genoa who were commissioned to decorate the Hall of Battles (Nicola Granello, Orazio Cambiaso, Fabrizio Castello and Lazzaro Tavarone). The main part of this thesis will be a chapter devoted to the description of the paintings in the gallery of battles that depict the four victorious battles of Spain and a description of the vault with grotesque decoration.
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Catalan identity and nationalism from the perspective of Catalan and Spanish political parties between 2014 and 2017
Pěkná, Adéla ; Kasáková, Zuzana (advisor) ; Tomalová, Eliška (referee)
The period from 2014 to 2017 was marked in Catalonia by many events and tensions surrounding independence issues. This work "Catalan identity and nationalism from the perspective of Catalan and Spanish political parties between 2014 and 2017" aims to find out how identity themes are captured in the programs of political parties across the entire political spectrum in Catalonia, i. e. in the programs of both national and Catalan parties, and whether the processing of these themes leads to a clear interpretation of Catalan identity or problematizes it. The work is based on the interpretation of the nation according to Anthony D. Smith and the national identity derived from it, expanded with linguistic themes and cultural peculiarities of the community of nations according to Eric J. Hobsbawm. The application of thematic analysis on the political proclamations were identified based on the formulation of these parties' national-identity perception of Catalonia. The basic source are the election programs of the Catalan political parties. This work concludes that the themes represented by the national-identity issue in the program of Catalan political parties are language, protection of cultural heritage and territorial identity. However, processing these topics does not lead to a clear interpretation of...
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"Not in our name": The Melilla Tragedy as a case study of partisan media coverage of migration in the Spanish southern border
Vidal Rico, Marina ; Neag, Annamária (advisor) ; Macková, Veronika (referee)
The term "Melilla tragedy" is usually used to refer to the events of the 24th of June 2022, when the attempted crossing to the Spanish side of the Melilla border by a group of around 2.000 Sub-Saharan migrants resulted in at least 25 deaths. Hoping to contribute to the understanding of the coverage of migration in polarized media environments, the present study looks at articles focused on these events published by Spanish national media across the political spectrum. Through a Multimodal Critical Discourse Analysis approach, 16 opinion pieces published by El País, El Mundo, El Confidencial, and elDiario.es were critically examined in search of relevant conclusions on the influence of media partisanship in the media's reporting on the Southern border, and differences between the short and long-term reporting on the events. Results of this analysis point to ideology-based differences in the portrayal of migrants and the border and an overall tendency to talk about migration from a political standpoint, even more so in the long term.
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